![]() When I joined Frame.io three years ago, we announced our intention to embark on a new path to connect the production community to the cloud. by Michael Cioni, Senior Director, Global Innovation Creative Product, Adobe Here’s the prequel, a sort of white paper statement of purpose and state of the current art. Even though we are planning for internal raw upload- ing by 2028, we’re actually delivering it working today.” So this is where we’re headed, and this is our path to a Cloud-first workflow. And the best way to get media off a cinema camera in 10 years will be the Cloud. The best way to get media off your phone today is the Cloud. I think cameras a decade from now will be like cell phones, in that they won’t have a slot for media cards. “By the end of the decade, as we get into the 2030s, that’s when cameras will stop having removable media, and they’ll just cache their files internally and publish those caches to the Cloud. Other friends of ours are running phones four or five years old, and they’re happy. “Many of our friends fall in a zone where they’re like, ‘All right, call me when it’s really mature.’ But you and I are people who buy Android and iPhones the day they come out. There’s an old phrase that I love: “The best time to plant a tree is 20 years ago.” Even though we’ve had great success with Camera to Cloud thus far, adding the RED V-RAPTOR and the Fujifilm X-H2S took quite some time. “What’s fun is that this has actually been a long time coming. RED had not yet built RAPTOR or KOMODO, but they had started moving towards their DSMC3 line, and they wanted to ensure that the next set of products unlocked certain attributes that weren’t previously possible anywhere. It was just a whiteboard, ‘What if? Wouldn’t it be great?’ kind of a thing. And what wasn’t clear, what wasn’t known at the time, was that when we talked back in the late summer of 2019, I had already met with Jarred Land and David Fincher, talking about the C2C concept. ![]() Michael began, “I joined Frame.io a little over three years ago, and you were one of the first people I talked to. Ask him one question and that will elicit a wordflow -WORDFLOW! - that requires no additional prompting. The Adobe Frame.io booth was festooned with partners whose cameras, audio recorders and post production apps played nicely with Frame.io’s Camera to Cloud and Adobe’s Creative Cloud services.Ī few months ago, Michael was on the phone with more exciting updates. Michael Cioni was like an orchestra conductor in a candy store at Cine Gear LA this past June. ![]()
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